Dandelion Tea Co.

Pictures of my package design project.  Dandelion Tea Co.  

Photos by Chase Vanderbilt

Sustainability

     For this last project I have been thinking a lot about sustainability and product packaging.  For my project I want to use recycled paper for my packaging, as well as packaging that will be encouraged to be reused, like glass jars.

     7th Generation just came out with a laundry detergent bottle made out of paper, lined with a recyclable plastic bag.  The entire thing is recyclable (with a little effort). Some parts like the bag and cap may need to be brought to a grocery store to be recycled, but the paper body can be recycled at home.
     I think that sustainability is important to think about when designing a product.  I think that we should be aware about how the decisions that we make daily will effect the environment in the future.

Doritos: The End

     I found another interesting repackage design on The Dieline.  Canada's Doritos, designed by Shikatani Lacroix, is for a campaign for a new Doritos flavor.  The black and white bags labeled Flavor A and Flavor B will be sure to catch the eye of everyone walking down the snack aisle. The flavors of 'Onion Rings N' Ketchup' and 'Buffalo Wings and Ranch' may not be the most sought after flavors, but this packaging makes the product more intriguing. 

     I think that this is a great design for Doritos.  Since Doritos is already a well established name, changing their color scheme and design of their bag will attract a lot of attention to this campaign.  When you walk down the snack aisle, most of the chip bags are bright colors to catch your attention.  Since these bags are so under designed I think that they will attract your attention against all of the over designed packaging.  Good job, again, Doritos!

New Packaging for Pure, dairy free

I thought that this was a great article that reflected what we have going on in class.  Pure, dairy free is an alternative to butter for the dairy intolerant, but they were having trouble reaching audiences past the dairy intolerant.  Pure, dairy free repackaged it's product to try to reach a greater audience. 

Pure created a new packaging that was cleaner 
and more visually pleasing (I think).  The new 
packaging better represents what the product is 
(pure of 'hydrogenated oils, artificial additives, 
GM ingredients and gluten and it has 70% less 
fat than butter', while also making it more 
appealing to more than just the dairy intolerant.   

I think that this is a great thing to think about, to simply create a cleaner design to reach a greater audience and have a more attractive product to consumers.  This has helped me along in my thinking about what I want to do for our package design project, although I have no final decision yet.  

Pomegranate Food Project

For this project I had to create some type of food out of paper.  This meant that I had to make a geometric representation of this food.  I love pomegranates so I decided to make one.  I made a sphere out of pentagons and hexagons using a dark red paper for the skin of the pomegranate.  I folded it so there were two halves that would Velcro together.  The inside flesh of the pomegranate was made using tissue paper, and the seeds were folded out of three colors of vellum. 

Pomegranate: Paper Food Project

Deconstructed pomegranate

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