Doritos: The End

     I found another interesting repackage design on The Dieline.  Canada's Doritos, designed by Shikatani Lacroix, is for a campaign for a new Doritos flavor.  The black and white bags labeled Flavor A and Flavor B will be sure to catch the eye of everyone walking down the snack aisle. The flavors of 'Onion Rings N' Ketchup' and 'Buffalo Wings and Ranch' may not be the most sought after flavors, but this packaging makes the product more intriguing. 

     I think that this is a great design for Doritos.  Since Doritos is already a well established name, changing their color scheme and design of their bag will attract a lot of attention to this campaign.  When you walk down the snack aisle, most of the chip bags are bright colors to catch your attention.  Since these bags are so under designed I think that they will attract your attention against all of the over designed packaging.  Good job, again, Doritos!