New Packaging for Pure, dairy free

I thought that this was a great article that reflected what we have going on in class.  Pure, dairy free is an alternative to butter for the dairy intolerant, but they were having trouble reaching audiences past the dairy intolerant.  Pure, dairy free repackaged it's product to try to reach a greater audience. 

Pure created a new packaging that was cleaner 
and more visually pleasing (I think).  The new 
packaging better represents what the product is 
(pure of 'hydrogenated oils, artificial additives, 
GM ingredients and gluten and it has 70% less 
fat than butter', while also making it more 
appealing to more than just the dairy intolerant.   

I think that this is a great thing to think about, to simply create a cleaner design to reach a greater audience and have a more attractive product to consumers.  This has helped me along in my thinking about what I want to do for our package design project, although I have no final decision yet.