I found another interesting repackage design on The Dieline. Canada's Doritos, designed by Shikatani Lacroix, is for a campaign for a new Doritos flavor. The black and white bags labeled Flavor A and Flavor B will be sure to catch the eye of everyone walking down the snack aisle. The flavors of 'Onion Rings N' Ketchup' and 'Buffalo Wings and Ranch' may not be the most sought after flavors, but this packaging makes the product more intriguing.
I think that this is a great design for Doritos. Since Doritos is already a well established name, changing their color scheme and design of their bag will attract a lot of attention to this campaign. When you walk down the snack aisle, most of the chip bags are bright colors to catch your attention. Since these bags are so under designed I think that they will attract your attention against all of the over designed packaging. Good job, again, Doritos!
I thought that this was a great article that reflected what we have going on in class. Pure, dairy free is an alternative to butter for the dairy intolerant, but they were having trouble reaching audiences past the dairy intolerant. Pure, dairy free repackaged it's product to try to reach a greater audience.
Pure created a new packaging that was cleaner
and more visually pleasing (I think). The new
packaging better represents what the product is
(pure of 'hydrogenated oils, artificial additives,
GM ingredients and gluten and it has 70% less
fat than butter', while also making it more
appealing to more than just the dairy intolerant.
I think that this is a great thing to think about, to simply create a cleaner design to reach a greater audience and have a more attractive product to consumers. This has helped me along in my thinking about what I want to do for our package design project, although I have no final decision yet.
